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Mr beast expands his influence in crypto with trademark

YouTube Star MrBeast Takes a Bold Step Into Crypto | Trademark Filings Raise Eyebrows

By

Andreas Antonopoulos

Oct 19, 2025, 05:15 AM

Edited By

Marco Rossi

2 minutes reading time

Illustration of MrBeast's trademark filing related to cryptocurrency, featuring a graphic of dollar signs and digital coins.
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Popular YouTube personality MrBeast, known for his 446 million subscribers, has stirred up the crypto scene by filing a trademark application for a new venture, MrBeast Financial. This move has drawn mixed reactions from the online community, highlighting the intersection of fame and finance.

Trademark Application Filed

Sources confirm that MrBeast's application covers a wide range of services, including cryptocurrency trading, investment banking, and financial education. However, regulatory hurdles await him as he needs to register as a Money Services Business with FinCEN and obtain approvals from the SEC or CFTC.

Community Reactions

Forums buzz with diverse opinions on this new development. On the one hand, supporters see potential for mainstream adoption of cryptocurrencies among his massive audience. On the other hand, skepticism runs rampant:

  • "Anything celebrity related always turns to crap in this space for whatever reason."

  • "Dude is an asset."

  • "Wasnโ€™t he caught in multiple crypto scams already?"

Interestingly, sentiments vary across the board, revealing a mix of optimism and criticism. Some users are all in, declaring, "Iโ€™m dumping my entire life savings into BEAST coin!!!!!" while others are more hesitant, claiming, "The grift continues."

"Heโ€™s a tool with so much money that he doesnโ€™t even need to keep being a tool," one user pointed out, summarizing the conflicted feelings surrounding MrBeast's crypto venture.

Implications for the Future

MrBeastโ€™s move into crypto may influence how mainstream audiences perceive digital currencies. With his substantial platform, will he help legitimize the sector, or just generate more skepticism?

Key Insights:

  • ๐ŸŽฏ MrBeastโ€™s trademark covers extensive crypto-related services.

  • ๐Ÿ“‰ Regulatory approvals required to launch will take time.

  • ๐Ÿ’ฌ "This sets a dangerous precedent," comments reveal widespread concern.

As the application remains pending, the crypto world watches closely to see if he can navigate the regulatory landscape successfully.

Bracing for Impact

Thereโ€™s a strong chance MrBeast's entry into crypto could shift public perception of digital currencies significantly. With his vast following, he could spark interest among younger audiences in crypto investments. However, pending regulatory approvals may slow his progress and contribute to uncertainty. Experts estimate around a 60% likelihood that he will launch successfully, but this hinges on his ability to navigate complex regulatory landscapes. If he can establish trust and transparency, it might pave the way for greater mainstream acceptance of cryptocurrencies, albeit with a likelihood of pushback from skeptics who fear the effects of celebrity endorsement on volatile markets.

A Curious Echo from Sports History

Similar dynamics played out in the world of sports when star athletes began endorsing Nike in the late 1980s. Just as MrBeast garners a mixed response for stepping into finance, early endorsements from figures like Michael Jordan faced skepticism from traditionalists. Yet, that collaboration not only transformed Nike into a household name; it also changed the marketing landscape by making celebrity influence a powerful tool. The path ahead for MrBeast holds potential to redefine how celebrities intersect with finance, potentially turning skepticism into wider acceptance, much like what Nike experienced with its bold athlete partnerships.