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Ethereum welcomes 1.4 billion users as ali pay launches l2

Ethereum Prepares to Welcome 1.4B Users | Alipay's New Layer-2 Designed for Finance

By

Fatima Hussain

Oct 16, 2025, 05:10 PM

Edited By

Priya Mehta

3 minutes reading time

A graphic showing the AliPay logo with Ethereum symbols, representing the launch of a Layer 2 solution and the onboarding of new users in Asia.
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As Chinese fintech giant Ant Group rolls out its new Layer-2 blockchain, Jovay, Ethereum braces for a major user influx. With 1.4 billion people potentially engaging with the platform, institutional adoption of decentralized finance is on the horizon.

Reacting to Alipay's Bold Move

Ant Group's launch of Jovay aims to integrate real-world assets into the decentralized finance scene. The platform is positioned to operate at an institutional level, with a notable target on compliance and scalability. Currently boasting an impressive 22,000 transactions per second (TPS) during trials, Jovay aims to reach 100,000 TPS.

The importance of this development cannot be overstated. One commenter noted, "Even if only a fraction of them actually join the Ethereum ecosystem, this is huge." Based on feedback, the current payment methods in China, namely Alipay and WeChatPay, are immensely popular. A user remarked on their trip, "You canโ€™t get anything done without them. It's huge!" This aligns with Jovay's goal to enhance Ethereumโ€™s global finance role.

What This Means for Ethereum Users

The launch raises questions about Ethereumโ€™s capacity to handle the potential spike in users. Some people expressed skepticism, highlighting existing concerns like high fees and user experience, especially given past difficulties with apps like Alipay. A frequent comment appeared to sum up the situation: "So bullish or bearish?" This encapsulates the mixed sentiment surrounding the developments.

Key Takeaways

  • โ–ฒ Jovay aims for 100,000 TPS, signaling a significant push toward scaling.

  • โ–ผ The user environment is still a concern, with past experiences leaving some wary.

  • ๐Ÿ—ฃ๏ธ "Eth is still upgrading; earnings come later." suggests optimism for long-term growth.

The Broader Impact

With institutional finance services on the table, the potential for Ethereum to expand in the payments industry seems promising. However, skepticism abounds regarding the feasibility of onboarding such a vast number of new users. The mix of bullish and bearish sentiments reflects the uncertainty within the community, especially with external economic pressures like inflation and geopolitical tensions.

A New Era for Cryptocurrency

The entry of a significant player like Ant Group may redefine crypto's landscape. It remains unclear how quickly and efficiently Ethereum can adapt to these changes. As one comment pointed out, "Curiously, does this mean crypto is suddenly allowed in China again now?" Whether this cryptocurrency landscape shift will stabilize or cause further volatility remains to be seen.

What Lies Ahead for Ethereum and Jovay

There's a strong chance that Ethereum could see a significant uptick in user engagement as Jovay launches, potentially increasing its user base by millions. However, experts estimate that while interest may spike, actual conversions may be tempered by concerns over usability and transaction costs, with only about 10-15% of those potential users fully joining the Ethereum ecosystem within the first year. The need for robust updates and a seamless user experience will express the urgency for Ethereumโ€™s development team to enhance network efficiency to support this anticipated surge.

Drawing Unlikely Connections from History

This situation mirrors the introduction of mobile payment systems in Japan during the early 2000s, specifically with the rise of Suica cards, which faced skepticism over user acceptance but ultimately came to dominate the landscape. These cards changed consumer behavior overnight, paralleling how Jovay may alter the perception and use of crypto in financial transactions. Just like Suica cards transformed not only payments but the very infrastructure of commerce in Japan, Jovay may similarly shift how people view and utilize Ethereum, partnering with established systems to forge a new path in finance.