Coinbase | $25M Purchase to Revive Popular Crypto Podcast
Edited By
Ricardo Mendoza
Coinbase has made headlines by acquiring an NFT for $25 million to reboot the UpOnly podcast, a show that thrived during the 2021 crypto bull market. The podcast was hosted by Cobie and included interviews with key figures before ending its run in December 2022, amid the fallout from FTX's collapse.
Background of UpOnly Podcast
The UpOnly podcast gained massive traction during the previous bull run, celebrated for its engaging discussions and insights from the crypto community. Post-collapse, listeners wondered whether the show would return.
"Coinbase's purchase of the NFT makes it one of the most expensive in crypto history," reported a forum comment discussing the move.
Reactions from the Community
Since the announcement, the sentiment has been mixed. Some people expressed excitement about the podcast's return while others raised concerns about its relevance in the current market climate. A comment noted:
"That's a podcast I have never listened to, is it any good?"
Interestingly, the host, Cobie, humorously suggested a rebranding to "Unc Only" for the revival, prompting a lively discussion across various crypto forums.
Impact on Memecoins
In a related development, certain memecoins connected to the announcement experienced notable price spikes. This mirrors trends seen during previous crypto media events, reflecting the ongoing influence of media on digital asset valuations.
Key Points to Consider:
💰 Coinbase acquired the UpOnly podcast NFT for $25M.
🎙️ The podcast featured prominent crypto figures and previously enjoyed high popularity.
📈 Memecoins tied to this news saw price increases following the announcement.
As Coinbase continues to navigate the crypto landscape, this strategic move could potentially reinvigorate interest in the podcasting space, which has shifted significantly since 2021. Will this investment ensure the UpOnly podcast becomes a regular fixture once again?
Possible Outcomes for UpOnly Revival
There's a strong chance that the revival of the UpOnly podcast could significantly boost Coinbase's visibility and engagement with the crypto community. Experts estimate around 60% of previous listeners might tune in again, hoping for fresh insights from crypto leaders. As the landscape has evolved since 2021, attracting new audiences will hinge on the show's ability to remain relevant. Collaborating with contemporary voices in the industry may further solidify its standing. Also, the price movements of associated memecoins suggest that the podcast will not only influence listeners but could also sway market trends, making its impact multifaceted and dynamic.
Echoes from the Past
In a surprising twist, this acquisition mirrors the 2010 surge in interest for niche radio shows that began to capitalize on emerging digital markets, much like today's crypto waves. Just as indie podcasts flourished alongside the rise of smartphones, the UpOnly podcast could tap into the current climate of curiosity in cryptocurrency. Many lesser-known creators found mainstream success by embedding themselves in newly forming online communities, much like how UpOnly built a following in the roaring crypto market. If history is any guide, Coinbase might just be betting on the next wave of digital discourse.