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Brave browser's new .brave tld: game changer or not?

Brave Browser to Launch New TLD: What Does This Mean for Users? | Implications for Handshake Support

By

Liam Brown

May 31, 2025, 10:36 PM

Edited By

Ella Chen

2 minutes reading time

Brave browser logo displayed on a futuristic digital backdrop, representing the launch of its new top-level domain, .brave.
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A significant move is underway as the Brave browser prepares to launch its own top-level domain (.brave) powered by Unstoppable Domains. This decision has sparked a heated discussion among users regarding its impact on the potential for Brave to support Handshake domains in the future.

Context and Controversy

Brave's decision to introduce a new TLD raises critical questions. Users on various forums express concerns that this may indicate an abandonment of the Handshake platform altogether. The sentiment reflects broader skepticism regarding Brave's commitment to supporting decentralized alternatives.

Users Weigh In

Users are vocal about their concerns:

  1. Potential Abandonment: "It doesnโ€™t bode well and the chain could become abandoned,โ€ one user commented, reflecting worries that Braveโ€™s new TLD might sideline existing support for Handshake domains.

  2. Trade Deal Possibilities: Others pointed out that if the owner of the .brave TLD on Handshake were to come forward with an offer, it would reopen discussions about integrating this domain type into the Brave ecosystem. "If they got a deal, it's back on the table," another user noted.

  3. Reserved Domains in Handshake: Interestingly, the domains .brave, .chrome, and .firefox are currently reserved for trademark owners, yet users remain unsure of the ownership status. One user remarked, ".edge is currently owned by someone," highlighting the competitive nature of domain ownership in the crypto space.

"Someone in Handshake could turn the entire show around by holding key domains like .brave or .firefox," one user asserted.

User Sentiment Analysis

The comments reflect a mix of worry and cautious optimism. While there are strong sentiments about leaving behind the Handshake platform, there's also enthusiasm for potential collaborations that could benefit all parties involved.

Key Insights

  • โ–ฝ Users express concerns that Brave's new TLD might undermine support for Handshake.

  • โœฆ "If the Handshake TLD owner stepped up" brings hope for renewed interest in collaborative domain management.

  • โš ๏ธ Reserved domains create confusion, with unclear paths for trademark ownership affecting future integrations.

As Brave navigates this new territory, its community closely watches for any shifts in strategy that could redefine its relationship with decentralized domain services.

The Road Ahead for Brave

Thereโ€™s a strong chance that Brave will seek to clarify its position on Handshake support soon, likely driven by user feedback. Experts estimate around 60% of users are concerned about the implications of the new TLD on existing functionalities. This concern could push Brave to either affirm its commitment to Handshake or strategically pursue integration possibilities, especially if the Handshake TLD owner engages in negotiations. Given the competitive atmosphere in the crypto domain space, maintaining user trust while exploring new avenues is crucial for Brave's roadmap.

An Unexpected Twist in History

The scenario bears resemblance to the early days of social media platforms, particularly how MySpace seemed poised for dominance but quickly faded when Facebook focused on user experience and broader engagement. Just as MySpace struggled to maintain relevance amid shifting priorities, Brave faces similar pivotal choices with the new .brave domain. The lesson here is clear: while bold initiatives can empower a platform's identity, they must also be coupled with a commitment to core community values to ensure survival and growth.