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American express teams up with coinbase for bitcoin card rewards

American Express | Coinbase Launch Credit Card | 4% Bitcoin Rewards

By

Lucas Ribeiro

Oct 23, 2025, 05:21 AM

Edited By

Nina Russo

2 minutes reading time

A person holding an American Express credit card with Bitcoin rewards illustration in the background
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American Express has teamed up with Coinbase to roll out a new crypto credit card that offers up to 4% Bitcoin rewards. This card, dubbed the Coinbase One Card, is designed exclusively for Coinbase One subscribers. It boasts no annual fees and no foreign transaction charges, making it attractive yet controversial among credit card users.

Breaking Down the Offer

The Coinbase One Card is tempting for crypto enthusiasts but has raised eyebrows due to its subscription requirement. The rewards go directly into users' Coinbase wallets, but market volatility in Bitcoin could complicate potential earnings. Aim is clear: woo more users to the crypto world.

User Reactions and Concerns

Comments from people showcase a mixed sentiment:

  • How much do you have to park on the exchange to earn 4%? raises a crucial question about the liquidity of held assets.

  • Users are noting Coinbase's recent performance slump, with one declaring, Coinbase down %8 today on a 0% btc move.

  • Conversely, another user sees the card as a natural DCA into bitcoin.

"The card could turbocharge user engagement in crypto, but subscription fees might deter many," commented a forum poster.

The Competitive Landscape

While the idea of a crypto credit card is not new, American Express's stature in finance elevates this launch. Traditional cash-back credit cards may still hold the upper hand due to their straightforward rewards structure. How will this impact current users and future crypto adopters?

Key Highlights

  • ๐Ÿค‘ Users can earn up to 4% back in Bitcoin on purchases.

  • ๐Ÿšซ No annual or foreign transaction fees make it accessible.

  • ๐Ÿ”„ Immediate rewards credited to Coinbase wallets, subject to market fluctuations.

  • ๐Ÿ’ณ Challenging traditional credit card frameworks, particularly cash-back rewards.

As this story develops, itโ€™s clear the Coinbase One Card will spark further discussion among both crypto enthusiasts and traditional consumers alike. How will they adapt to a rapidly changing financial landscape?

Forward-Looking Insights

Thereโ€™s a strong chance that the Coinbase One Card will encourage more financial institutions to explore crypto rewards as a viable incentive to attract users. Experts estimate around 60% of people involved in credit cards may consider a shift to crypto if the market stabilizes. The quick accumulation of Bitcoin rewards could foster adoption, but fluctuating crypto values will remain a hurdle for many. As traditional banking expands into crypto territories, the competition could ignite increased user interest and potentially reshape financial strategies.

Echoes of History in Modern Finance

The rise of the Coinbase One Card reminds one of the transition from paper to digital banking in the early 2000s. Just as banks introduced online accounts, many customers were apprehensive about security and usability. The eventual trust in digital banking transformed how society interacts with money. Similarly, the crypto card could serve as a turning point, shifting public perception of cryptocurrency from niche markets to everyday finance, paving the way for mainstream acceptance.